I am a Singaporean, who’s interested in marketing, techy stuff and like to just figure out how the two can work with each other. I am currently living and studying in Pittsburgh, USA.

I was educated in Singapore, and later the USA, graduating in 2010 with a Bachelor of Information Systems, at Singapore Management University. I’m now pursuing a Masters in Information Technology (eBusiness Technology) at Carnegie Mellon University

What I Do All Day

I work from my home in Pittsburgh, tinkering with various marketing experiments, and learning more about technology and its capabilities. The latest ideas that got me interested are in social media and the concept of online communities.

I’ve dealt with PHP and Java, and program both one-off quick, dirty hacks as well as full-blown MVC architectures. I play alot with Wordpress, and have explored how it can be versatile and multi-functional, playing different roles, depending on what’s required of it.

I’m also interested in ecommerce, the study of community and relationships, and how new media will affect marketing. I work a lot with shopping carts, and have done custom integration with PHP and XML with shopping carts and things like CD fulfillment services, where orders are automatically processed and sent off.

In the things that I’ve done, I’ve also become proficient with Photoshop, and have designed banners, wallpapers, DVD and book covers, and themes.

Interests

Trying out new activities is pretty big on my list. Last year I tried snowboarding, and this year I’m practicing yoga and trying out golf. My attention span is pretty short, and I like to try out as many things as I can, rather than focusing all my efforts on one single thing. That has led to me being sort of like a “jack of all trades, master of none”, but with so many things to do, I can’t see a better way of doing things.